Email marketing is a method for telling customers or potential clients about a product,service, or combination of the two ,That you have.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email.
Email Marketing plays an important role in Internet Marketing/Digital Marketing.
It’s a way to give them insight about what is going on with your business, and it’s a great way to build a good working relationship with them.
Benefits of Email Marketing
1).You can connect directly with your target audience
2).Your marketing becomes very focussed,as you know what your subscribers want
3). That makes it easier to turn subscribers into customers.
4).Build a list.
Arition Infotech Best Digital Marketing/ Online Marketing company
E-mail marketing has very low overheads
-Web hosting account
None of this stuff costs very much.
Email Marketing Tips And Tricks
1. Use The Right Email Service
I recommend Aweber, GetResponse, or Infusionsoft.
2. Make It Easy To Subscribe
The easier it is to subscribe, the subscribers you get.Don’t make people work to get your emails.
3.Define Your Audience
If you are getting subscribers without making sure they are interested in your niche,you won’t much success.Your numbers will be terrible.
4.Create A Free Lead Magnet
Gone are the days where people just sign up for a newsletter.Offer a lead magnet that is related to your niche and offers lots of value for free.
5.Always have a Welcome Email
People expect an email after subscribing. This will be your most opened email in your auto responder. Make people feel like they made a good decision to subscribe and make sure you give them the lead magnet right away.
6. Send Yourself A Test Email
Make sure your email service are running smoothly and your emails look good before you ever send your first email or make your auto responder active.
7.Encourage Subscribers To Follow You On Social Media
One of your first emails in your auto responder should encourage subscribers to connect with you on social media.The more ways they connect to you,the more likely They are to see your content or offers.
8.Make Sure People Are Able To Unsubscribe.
It is actually illegal for people to get marketing emails without an unsubscribe option.
9.Have Auto responder Based On Subscriber’s Time
If you have all local clients,you can just send emails based on most popular open times.If you have a business that covers an entire country or multiple countries,like an internet business,make sure auto responder emails send based on the each user’s subscribe time.Or,you could even specify emails to go at a certain time while adapting to their given time zone.
10.Make Sure Your Email Says “From (Your Brand)”
If subscribers don’t know who the email is from, You don’t do very well.It should be from your name or your company’s name.
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