Arition infotech |Android Apps |SEO company in India

Leading Website Designing Company in Bihar,West Bengal,Jharkhand

Month: August 2016 (Page 1 of 2)

White Hat and Black Hat SEO

Website and Software Company In patna and begusarai

White Hat SEO :

White Hat SEO is a techniques that search engines recommend as part of a good design. And follow the Google Webmasters guidelines.

  •  It conforms to the search engine’s guidelines.
  • It ensures that the content a search engine indexesand subsequently ranks,is the same content a user will see.
  • It ensures that web pages content should have been created for the users and not just for the search engines.
  • It ensures good quality of the web pages.
  • Keywords density
  • Proper Unique pages title des keywords
  • Technique should White hat
  •  Follow Google webmasters guidelines.
  • Always follow a White Hat SEO tactic and do not try to fool your site visitors.Be honest and you will definitely get something more.

white hat and black hat seo

Black Hat SEO

Black Hat SEO is a techniques by which website get higher rank in a short term on Search Engine.But this process is illegal and it also not good for your website reputation. Black Hat techniques that search engines do not approve and attempt to minimize the effect of.These techniques are also known as Spamidexing. They don’t follow Google webmasters Guide lines.

  •  Redirecting users to a page that was different from the page the search engine ranked.
  •  Cloaking SEO tactic.Using hidden or invisible text or with the page background color,using a tiny font size or hiding them within the HTML code such as “no frame” sections.
  • Repeating keywords in the metatags,and using keywords that are unrelated to the website content.This is called meta tag stuffing.
  • Calculated placement of keywords within a page to raise the keyword count,variety, and density of the page. This is called keyword stuffing.
  • Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases.These pages are called Doorway Pages.
  • Mirror websites by hosting multiple websites-all with conceptually similar content but using different URLS.
  • Buying or using free backlinks
  • Hidden Content – this content will not be visible to the end user of the site but visible to Search Engine
  • Meta Keyword Stuffing – Putting too many keywords
  • Keyword Stuffing -keyword stuff but adding several tags or let your users do the dirty work via UGC (User Generated Content)
  • Link Farming – Getting links from many irrelevant websites which has low on credibility.
  • Doorway or Gateway Pages – Doorway or Gateway pages are pages designed for search engines and not for the end user
  • Cloaking – Type of a doorway page technique.Hides the heavy Flash animations from Google,show the text-only version optimized for accessibility and findability.


Arition infotech

Call us for White Hat SEO : 7549500297 / 9155494233

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Arition infotech Website and SEO company in Patna,Bihar

Website Design and Development | PHP training

Website and Software Company In patna and begusarai

Why PHP is used for Web Development ?

PHP is a server-side scripting language designed for web development but also used as a general purpose programming language.

PHP generally is used to program the back end of websites.The parts thatdeal with databases and users/passwords,any program that stores information.It is used for most programs on websites today;it is completely server-side,unlike javascript or HTML which are interpreted by the web browser on the client side.The server reads PHP which generally tells it what HTML or JavaScript to display to the browser.When generally tells it what HTML or JavaScript to display to the browser.When you submit a form it may be handled by PHP as well.So for any sort of interactive website or a site that needs a database or administration section PHP programming is essential.

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5 Benefits of using PHP in Web Development

PHP is one of the most popular languages used in web development today.

-> Easy to Learn
-> Familiarity with Syntax
-> Free of Cost
-> Efficiency in Performance
-> A helpful PHP Community

Easy to Learn

Compared to other web languages that require a bit of study,PHP does not require one to spend a lot of time researching a manual.Thanks to the syntax being logical and command functions describing exactly what they do, one can easily get right to the part of creating and optimizing the application.

Familiarity with Syntax

If you have programming experience in both Perl and C, then learning PHP will be quite easy, as its syntax is based on these languages.

Free of cost

Since PHP is an open source web language, it’s completely free of cost.

Efficiency in Performance

Depanding on how you code,PHP can turn out to be an efficient web language to use.In fact, PHP is known to be scalable when writing code as well as in creating applications and is very reliable when you need to serve several web pages.

A helpful PHP Community

If you get stuck or are getting started when using PHP,one of the best places you can find information about the language is apart from also obtaining tips from PHP pros from numerous websites and forums that are available over the internet. ,Join Our Training programme for best PHP training in Patna

Benefits of PHP Training in Career Development

PHP programmers and developers are in high demand today. This is not an over statement. The number of websites on the internet is increasing each day, the field of internet marketing is growing and expanding at a fast pace. Thus it is quite obvious that more and more IT companies are hiring PHP developers with some knowledge and experience.

Thus it is highly recommended that these professionals get some PHP training -that will give them practicle knowledge and also help them make a bright career.

Mycollegeintern  is an education arm of Arition infotech, a leading SEO, Web designing and Web Development Company in Patna having its remarkable existence for nearly half a decade.

php training in patna

Free Domain for making project live. Knowledge of how to use cpanel. How to use ftp. How to make the project live.

To make projects live, we provide you free domain. The domain will be yours and you can put more than one projects into that.

Call us @ 7549500297 / 9155494233

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Digital Marketing and Social Media Marketing


Website and Software Company In patna and begusarai

Social Media Marketing?

An online social network is much like your real social network.It is your friends and your family,work colleagues and acquaintances.A social network is a way of staying in touch and making new connections.In the real world you can’t see the connections between people.
In the online world you can immediately see who knows who,and who your friends are friends with.Once you add your friends and family to your social network it;s very easy to share photos and videos,send message,post comments,arrange events,chat,make recommendations and play games.

Social Media helps grow your Business Rapidly

Most Followers + Social Engagement = Increased Sales

Advantages of Social Media :

-> When using social media for marketing products,social media could be easily utilized to create cost effective strategies and campaigns that can create viral results.

-> Social media has the power to drive traffic to your website,blog,articles,etc.

-> Social Media is able to bring people together ,especially when promoting globel products or cause related campaigns and ideas since it allows people from the different geographical location to meet at a single point and express their views.

-> Social media could be the spark you are looking for to attract attention to your site,product or service.Itcould also be used to further build loyalty and long-term relations with your audience.

-> Social media marketing could always be a fun and creative method of doing business.

Disadvantages of Social Media :

-> The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience,most of them will know !

->Using social media for marketing and advertising could be more time consuming than companies expect.

->In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media.

-> When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Does social media contribute to your strategy the way that you expect ?

As you are creating and working your social media marketing strategy,it is important that you feel confident about the idea that it is really making a positive change to your business. Your strategy is very important in such a situation and it is essential that you know exactly what you are doing and how you are going to go about accomplishing what you set out to do.If you choose to delegate your business’s social media activities to someone else,if is very important that you choose that person very carefully and very wisely.

The purpose of your social media marketing strategy

Your social media strategy serves as a guide that you can follow in order to get from Point A to Point B. It allows you to stay on the correct path for your business and it helps you to increase your traffic with top-quality target audience members.If your business does not have a social media marketing strategy means that you will not be in control of the direction that you follow and exactly where you are going to end up.

digital marketing in patna

Social Media Strategy :-

Aligning your social media marketing strategy with our objectives is an extremely important second step. You must make sure that you have an established connection between the two. This all ties into getting from Point A to Point B. Without the alignment ,You will not make progress. There are many different social media marketing objectives that you can focus your business on. Some of the productive ones are :

* Generating new leads.
* Dramatically increasing the number of people who opt in to your newsletter or other offerings.
*Promoting a particular event.
* Attracting more traffic to your landing page.
* Promoting your new offerings.


Arition infotech, Digital marketing and SEO / SMO company in Patna,Bihar

Call us @ 7549500297 / 9155494233

Whatsapp : 9155494233

Mail us @

Static and Dynamic Website

Website and Software Company In patna and begusarai

What is a Static Website?

Any site that has fixed /stagnant content usually written in html code.
1. Every page will have the code written separately,just as you see it on the web.

2. Every page has to be saved separately on the server.

3.Changes have to be made manually every time, and you need coding knowledge to make any and all changes.

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Advantages & Disadvantages of STATIC Websites :

1. Easy to develop
2. Cheap to develop
3.Cheap to host


1. Requires web development expertise to update site

2. Changes and updates are very time consuming

3. Site not as useful for the user

4.Out of Date

Dynamic Website

A website whose construction is controlled by an application server processed by server-side scripts.

1. pages of the website are not coded and saved separately.

2. The design/template (look and feel ) is saved separately.

3. Corresponding content are saved separately.

4. The pages are dynamically populated every time.

A Dynamic Website Structure

A request to view a page will Dynamic populated the different sections of the site according to a template file

Advantages & Disadvantages of Dynamic Websites


1. Much more functional website
2. Much easier to update
3. Much easier to add new content/pages
4. New content brings people back to the site and helps in the search engines
5.Can work as a system to allow staff or users to collaborate


1. More expensive to develop
2. Slower to develop
3. Hosting costs a little more (This might not be true now,because of great shared web hosting plans these days)

Call us @ 9155494233/75494233 or whatsapp @ 9155494233
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Arition infotech ,Best Website Designing and Development Company.

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Arition Infotech is best Android Apps development company in patna

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