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Category: Digital Marketing (Page 1 of 8)

Arition Infotech | Digital Marketing | SEO | SMO Company in Patna

What is Digital Marketing?

Digital marketing is the promotion of products or brands via electronic media.The

Digital marketing is used for interactive marketing or promoting the product and services using digital technologies.

Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.

Activities used to promote Digital Marketing?

The digital marketing activities are

  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SEM)
  • Content Marketing
  • Content Automation
  • Campaign Marketing
  • E-commerce marketing
  • Social Media Marketing
Some Digital Marketing Channels Name:

Digital Marketing is facilitated by multiple channels.There are some multiple online marketing channels:

  • Affiliated marketing
  • Display Marketing
  • Email Marketing
  • Search Marketing
  • Social Marketing
  • Social Media
  • Social Networking
  • Online PR
  • Video Advertising

What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through world wide web. Some major search engines are:
Bing etc

What is PPC?

The PPC is short for Pay Per Click.
It is a marketing technique in which an advertiser pays for publishing his advertisement on the website or mobile app.
The commonly used PPC program is Google Adwords.


Search Engine Optimization Company in Patna,Bhagalpur,Begusarai

Website and Software Company In patna and begusarai

Arition Infotech ,SEO,Website Designing,Digital Marketing,Android Mobile Apps,Software Company in Patna,Begusarai,Bhagalpur

How does Google rank the Websites?

When we search for something by typing a keyword/phrase,Google will pull out the relevant documents from its index

It then,rank them for that particular keyword/phrase based on around 200 ranking factors such as

  • Good quality,relevant and fresh content
  • Good user experience
  • Back links from other good quality websites
  • Social signals
    And many more
So, What is SEO?

Search engine optimization(SEO is the process of improving the visibility of a website or a web page in a search engine’s unpaid results page-often referred to as “natural”,”organic” or “earned” results.)

This involves certain strategies,techniques and tactics to make sure Search Engines understand your site better.

A good SEO expert will follow the best practices recommended by the Search Engines to avoid any penalty by the Search Engines.

2 Components of SEO

1) On-site SEO
Heading (like H1 tags),title and meta tags,Alt text,keyword density,keyword-formatted URLs,indexing,XML sitemap,internal linking.

2) Off-site SEO :
Earning back links from external sources
Business listing websites,Citations,Blogs,Social Media Signal etc.

Depending on whether your business targets international customers or local customers/market,the SEO techniques can be classified into Globel SEO and Local SEO.

Global SEO

  • Used by businesses that target global customers
  • Websited are optimized for global searcches
  • Trying to signal the search engines that the website is a global competitor

Local SEO

  • Used by businesses that target specific geographic territories
  • Websites are optimized for local searches
  • Trying to signal the search engines that the website is target towards the local customers

Arition Infotech Pvt. Ltd.

SEO Company in Patna | Website Designing Company in Patna | Software Company in Patna | Android Mobile Apps Company in Patna | Digital Marketing Company in Patna
SEO Company in Bhagalpur | Website Designing Company in Bhagalpur
| Software Company in Patna | Android Mobile Apps Company in Bhagalpur
| Digital Marketing Company in

2nd Floor,DPL House,Daadi Ji Lane,Boring Road,Patna

Call us @ 9155494233 / 7549500297


Arition infotech | Website Promotion,Digital Marketing Company

Arition Infotech Pvt. Ltd.

Boring Road ,Patna,  | K.N Market Begusarai

Digital Marketing is the promotion of products or brands via one or more forms of electronic media.Like: promoting through internet,mobile,sms,email etc.

Types of Digital Marketing

Search Engine Marketing (SEM)

1.SEO (Search Engine optimization)
2.PPC Ads (Pay per click Ads)
3. PPC Tool(Google Adwords)

Social Media Marketing(SMM)

1.SMO (Social Media Optimization)
2.Paid Ads/Sponsored Ads

Video Marketing

1.Video promotion through paid Ads
2.Channels (Youtube,facebook,vimeo etc)

Content Marketing

1.Content Writing
2.Content outreach
3.Channels(Personal blog,Wordpress blog etc)
4. Tool(Taboola,gemine etc)

Email Marketing

SMS Marketing

Affiliate Marketing

digital marketing in patna

PPC Ads/Google Adwords

PPC Ads stands for Pay Per Click ads.These ads generally show on search engine like Google,Bing and Yahoo.PPC ads appear along with the paid or natural search result.The search engine is then paid every time a user clicks on the sponsored ads.Basically ppc is only a terminology to change the advertiser.

Google Adwords is an online marketing tool or you can say an interface which is created by google to run the promotional campaigns.

  • If you are running your ads on google search engine then it would be Google Adwords Ads.
  • If you are running your ads on Bing search engine than it would be Bing Ads.
  • If you are running your ads on Yahoo search engine than it would be yahoo Ads.

Social Media Marketing

  • Social media marketing refers to the process of gaining website traffic or attention through social media sites.
  • Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Content Marketing

Content marketing is the marketing process for creating and distributing relevant and valuable content to attract,acquire and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.

Email Marketing

every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send ads,request business,or solicit sales or donations,and is meant to build loyalty,trust,or brand awareness.

SMS Marketing

(short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.

Affiliate Marketing

Affiliate marketing is a process of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation,you receive a commission.

Benefits of Digital Marketing

  1. Cost effective
  2. Simple to measure
  3. Real time results
  4. Easy performance tracking
  5. Broad audience reach
  6. Highest ROI

Arition infotech ,Leading Software Company in Bihar.Our services are Digital Marketing,SEO,SMO,Website Designing,Android Development,Software Development.

Mycollegeintern is our educational arm Partner.

Our Head Office in Patna and Branch Office in Begusarai.

Arition Infotech Pvt. Ltd.


Arition Infotech Pvt. Ltd

We are leading Software Company in Patna,Bihar.Our Services are Website Designing,Website Development,Software Development,Digital Marketing,SEO,SMO,Android Mobile Application Development,Event Management,CCTV,Training in Patna and all over bihar.Our some client are also outside of bihar.Our Branch office in Begusarai,Bhagalpur.

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