Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions.In Online marketing,you can promote the products and services via websites,blogs,email,social media,forums,and mobile Apps.
Online marketing is also termed as internet marketing,Web marketing.
Components of Online Marketing or Digital Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- PPC(Google Adwords)
- Affiliate Marketing
- SMO (Social Media Optimization)
- APP (Mobile App Advertisement)
- Online Portal Advertisement
- Email Marketing
- SMS Marketing
- Web Analytics
Two types of SEO
1. On-Pages SEO
2. Off-page SEO
It includes providing good content,good keywords selection,putting keywords on correct places,giving appropriate title to every page,etc.
It includes link building,increasing link popularity by submitting open directories,search engines,link exchange,etc.
What is On-Page SEO?
In search engine optimiztion,like Google yahoo bing,on-page optimization refers to factors that have an effect on your website or Web page listing in natural search results. These factors are controlled by you or by coding on your page.Examples of on-page optimization include actual HTML code,meta tags,keywords placement and keyword density,Google analytics,Google webmasters… many more thing…
Arition infotech SEO and SMO company in Patna.
On-page Search Engine Optimization
1. Page Titles
2. Meta Description
3. Meta Tags
4. URL Structure
5. Body Tags (H1,H2,H3,H4,etc..)
6. Keyword Density
7. Alt tag,Robots.txt,Sitemap.xml,Canonical
8. Internal Linking… etc…
What is off-page SEO?
Off page SEO refers to techniques that can be used to improve the position of a website in the search engine results page .Many people associate off-page SEO with link building but it is not only that.In general ,off page SEO has to do with promotion methods -beyond website design-for the purpose of ranking a website higher in the search results.
- Title to all pages
- Meta description to pages
- Meta Keywords to pages
- ALt tags to images
- Domain will expire
- IP address blocked & DNS
- Site verification on Yahoo,Bing,Google
- Google Analytics
- Crawl Error
- Search Friendly Design
- Redirect Issue
- Custom 404 Error Page
- Search friendly URLs
- Heading Tags
- Canonical Link element
- Contact form
- Footer Links
- Rss feed
- Rss Icon
- Social Media Button
- Sharing Button
- Broken Links
- Facebook fan page
- Twitter Account
- Inbound Links
- Content freshness
- Blog on the main Page
SEO is the process of improving the visibility of a website or webpages in a search engine result page(SERP) “natural” or un-paid(“organic”) search results.
Search Engine Optimization is a very hot topic on the WWW (World Wide Web). After-all,everybody wants to rank higher and come up on the first page of Google Search and get more traffic.
SEO is one of the most cometitive terms under the “Web Promotion” in all manners.
1st analyze your website & find out the best suitable keywords for your website that can optimize the ranking in better way.
Adopt stringent measures to optimize the website.It consists of proper evaluation & audit.After that ,we propose the best “Web Promotion Plan”.
Contact Us for free website/SEO Audit
Mail us @ firstname.lastname@example.org
7549500297 / 9155494233
Arition infotech ,SEO,Website company in Patna