Arition Infotech Pvt. Ltd.
Boring Road ,Patna, | K.N Market Begusarai
Digital Marketing is the promotion of products or brands via one or more forms of electronic media.Like: promoting through internet,mobile,sms,email etc.
Types of Digital Marketing
Search Engine Marketing (SEM)
1.SEO (Search Engine optimization)
2.PPC Ads (Pay per click Ads)
3. PPC Tool(Google Adwords)
Social Media Marketing(SMM)
1.SMO (Social Media Optimization)
2.Paid Ads/Sponsored Ads
1.Video promotion through paid Ads
2.Channels (Youtube,facebook,vimeo etc)
3.Channels(Personal blog,Wordpress blog etc)
4. Tool(Taboola,gemine etc)
PPC Ads/Google Adwords
PPC Ads stands for Pay Per Click ads.These ads generally show on search engine like Google,Bing and Yahoo.PPC ads appear along with the paid or natural search result.The search engine is then paid every time a user clicks on the sponsored ads.Basically ppc is only a terminology to change the advertiser.
Google Adwords is an online marketing tool or you can say an interface which is created by google to run the promotional campaigns.
- If you are running your ads on google search engine then it would be Google Adwords Ads.
- If you are running your ads on Bing search engine than it would be Bing Ads.
- If you are running your ads on Yahoo search engine than it would be yahoo Ads.
Social Media Marketing
- Social media marketing refers to the process of gaining website traffic or attention through social media sites.
- Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Content marketing is the marketing process for creating and distributing relevant and valuable content to attract,acquire and engage a clearly defined and understood target audience-with the objective of driving profitable customer action.
every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send ads,request business,or solicit sales or donations,and is meant to build loyalty,trust,or brand awareness.
(short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.
Affiliate marketing is a process of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation,you receive a commission.
Benefits of Digital Marketing
- Cost effective
- Simple to measure
- Real time results
- Easy performance tracking
- Broad audience reach
- Highest ROI
Arition infotech ,Leading Software Company in Bihar.Our services are Digital Marketing,SEO,SMO,Website Designing,Android Development,Software Development.
Mycollegeintern is our educational arm Partner.
Our Head Office in Patna and Branch Office in Begusarai.