Internet marketing, it is the process of promoting a brand, products or services over the Internet.
Internet marketing is also known as online marketing , Web marketing, digital marketing and search engine marketing (SEM).
Internet marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing has several advantages, including:
- Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.
- Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
- Analytics: Efficient statistical results are facilitated without extra costs.
- Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).
- Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world.The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience.
Internet Marketing is a means of advertising one’s business, products, and services on online platforms. There is a variety of creative tools available for online businesses to integrate in their overall Internet Marketing campaign. For example:
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Online Video Marketing
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Our Internet marketing process :-
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
From the name itself, this is a marketing process that involves reaching out to your customers via email.
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.
Search Engine Marketing:
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.
Search Engine Optimization:
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.
Social Media Marketing:
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.