digital marketing in patna

Arition infotech provide a complete Social Media Optimization ,Search engine optimization and Social Media Marketing Solution under one Roof.

This social marketing plan will help you :

1. Understand how Social Marketing Works
2. Figure out what you need to do with social media marketing
3. Get started with Social Media Marketing Step-By-Step

Blog

Actions
-Regular blogging (at least weekly)
-Create RSS feed
-Encourage comments i.e. ask for feedback or thoughts on your article

Monitor
– Traffic to your blog (Google Analytics)
-Subscribers
-Comments
-Inbound links

The more blogs you are on the more people you reach !

Livejournal
Wordpress
soulcast
Blog.com
tumblr
gether
sugar
eblogger

Social Networks & Microblogs

Facebook

Actions
-Create Fan page,customize welcome page
– Regular status updates
-Create and participate in groups,questions
-Create competitions

Monitor
-Referrals from other social networks
-Likes/Comments
-EdgeRank score
-Mentions

Linked In

Actions
-Create detailed profile with credentials
-Create a group and encourage interaction
-Answer questions and POst questions

Monitor
-Referrals from other social networks
-# of people in your network

Twitter

Actions
-Promote blog posts and articles
-Create corporate account
-Encourage employee account creation
-Respond to support issues & follow up
-Tweet tips,industry news & company updates

Monitor
-Following/Follower ratio
-Mentions
-Retweets

Widgets

Social widgets are placed on a website to enable visitors to share information about the website on a social site

Actions
-Create widgets
-Distribute widgets
-Facebook Widget on website

Monitor
-Widget count
-Mentions of widgets
-Referrals from widgets

Add this
Share this
widgetbox
addtoany
sexybookmarks

Article Sites

Actions
– Write good,quality original articles
– Include important keywords 1-3 times
– Think of what your audience would search for
– Spin article
-Include website URL for backlinks

Monitor
-View Count
-Ranking for important keywords
-Comments/Likes

The more article sites you post on,the better !
ANYARTICLES.com
articlevista
Articlesbase
Articles@lley
ArticleDeshboard
ArticleClick
Articlecube
ArticleRich
ArticleTrader

Bookmarking

Actions
-Bookmark your blog posts and articles that may interest others

Monitor
-Referrals from bookmarking sites
-Ranking on bookmarking sites

The more bookmarking sites you bookmark your content to,the better !

  • friendster
  • diigo
  • friendfeed
  • stumbleUpon
  • Feedster
  • digg
  • Bookmark Tracker
  • Oneview
  • delicious

Forums & Wikis

Actions
-Find and blog on industry related forums that have high traffic
-Always include your website URL in your signature
-Create profile with relevant information so users can find and identify you
-Engage in popular Marketing wikis such as Wikidot,Wikispaces

Monitor
-Referrals from forums/wikis
-Pages ranking for important keywords

The more forums & wikis you are on,the better !

Wikispaces
Wikidot.com
KashFlow
BizOppJunction.com
Wiktionary
Wikipedia
Mediawiki

Online Videos

Actions
-Regularly update videos
-Always include a link to your website in the description and if possible the video itself

-Create a video series i.e. 10 Step Marketing Plan,With a video for each step

Monitor

-Views of your video and channel views
-Referrals from other video sites
-Individual video rank for keyword searches
-Number of subscribers

The more videosites you post on, the better !

Youtube
Revver
Dailymotion
blip.tv
VSocial
metacafe
Google Video
Vimeo
Veoh

Photo Sharing

Actions
-Upload photos from company/marketing events
-Daily company life
-Always include links back to website/blog

Monitor
-View Count
-Referrals
-Ranking for important keywords on these sites

The more photosharing sites you post on,the better !

  • Fotolog
  • Shutterfly
  • Picturetrail
  • Flickr
  • snapfish
  • photobucket

Feeds

“Feeds are a way for websites to distribute their content well beyond just visitors using browsers.Feeds permit subscription to regular updates”
– Google

Actions
-Create an RSS feed of your various blogs and accounts on article sites
-Submit the above to feed directories

Monitor
-Subscribers- new and existing

The more feed sites you submit your article/blog post to,the better !

  • metafeeder
  • blogs
  • bloglovin
  • Feedage.com
  • friendfeed
  • feedplex

Podcasts

Actions
-Find podcast directory
-Create podcasts using existing material i.e webinars,videos,phone conferences,article content

Monitor
-View count
– Referrals

The more podcast directories you submit your podcast to,the better !

  • Podcastdirectory.com
  • Learnoutloud.com
  • podcastalley
  • podlounge
  • itunes
  • Yourpodcast

Arition Infotech SEO/SMO,Website and Mobile Apps Company in Patna