Social Media Optimization / Search Marketing Optimization

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.SEO company in begusarai and patna

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Why is Social Media Optimization Important?

If facebook were a country ,it would be the 3rd largest country in the world,after china and india.

If You tube was Hollywood,it would have enough material to release 60,000 new films every week.

Linkedin has reached 100 Million users making it the 12th most populous country.

Twitter receives 180 Million unique visitors a month.

The advantages of being present on social media networks

Increased Brand reputation

Increased Brand awareness

Increased share of voice

Increased sales

Reduced R & D costs

Two-way communication

Helps content Travel

Higher Reach

Arition infotech Best Website , SEO/SMO ,Mobile Apps company in Bihar

Important factor before start SMO

How big a budget should be kept for social media marketing?

What Goals should be set?

Which Social Media channel should be adopted?

How should the results of a campaign be measured?

How frequently should the audience be engaged?

Arition infotech provides solution just right for you with expertise in social media optimization(SMO),we devise a roadmap that assists you to take on the right social Media path.

It’s the age of Social Media Networking so get on the Before your potential customer base passes you.

How to use social media ?

There are numerous benefits to engaging in social media marketing.Some are tangible(number of Likes,Fans and followers) and some are not (enhanced customer service,brand recognition and developing lasting relationships.). You may not fully “get” social media,but you can’t deny that it is important and should be included in your overall marketing campaign.

Social Media is here to stay,and it’s up yo you to make sure your company uses it to their best advantage.

SEO is another field of online marketing that has earned itself a permanent spot in the marketing campaigns of many companies.With millions of searched being conducted every day,a company that can’t be found in the search engines is practically invisible.

Aside from the big three of social media(Facebook,Linkedin and Twitter) There are literally hundreds of smaller social networking sites for every kind of audience.Each of these profiles has the potential to rank in the search engines,increasing your brand presence Online.

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Twitter only gives you 140 characters,so space is limited.It is a great way to share a link to your blog,an article,video or any other form of content.Incorporating keywords into the Tweet(perhaps as a hash tage,stylized as #keyword)helps that Tweet get pulled into a results page by the search engines.

On Facebook, You have more room to target keywords in your posts. The title of your post is a great place to incorporate keywords.You can also write a short description about the content of each post,another good spot to target keywords.

Arition infotech process for SMO :

Phase 1

We Analyze

Your Business Model

Target Audience

Phase 2

We Develop strategies

for your social Media Presence

Which Social Media Channel to adopt?

The Appropriate social Media Budget

The Objectives

Phase 3

We Plan

The Operational Strategy

How to reach the Target Audience

Which Social Media tools to adopt

and how to engage the users

Phase 4

 We Execute by

Attracting the target Audience


Phase 5

We Monitor

Perceptions about your business & Competitors

Industry Social Media Trends

Phase 6

We Measure


Feedback & Insights

Future Prospects/Opportunities

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Arition infotech provides a complete solution of SEO and SMO