Social Media Optimization / Search Marketing Optimization Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media…
Month: June 2016
Social Media Optimization / Search Marketing Optimization
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Why is Social Media Optimization Important?
If facebook were a country ,it would be the 3rd largest country in the world,after china and india.
If You tube was Hollywood,it would have enough material to release 60,000 new films every week.
Linkedin has reached 100 Million users making it the 12th most populous country.
Twitter receives 180 Million unique visitors a month.
The advantages of being present on social media networks
Increased Brand reputation
Increased Brand awareness
Increased share of voice
Reduced R & D costs
Helps content Travel
Arition infotech Best Website , SEO/SMO ,Mobile Apps company in Bihar
Important factor before start SMO
How big a budget should be kept for social media marketing?
What Goals should be set?
Which Social Media channel should be adopted?
How should the results of a campaign be measured?
How frequently should the audience be engaged?
Arition infotech provides solution just right for you with expertise in social media optimization(SMO),we devise a roadmap that assists you to take on the right social Media path.
It’s the age of Social Media Networking so get on the Before your potential customer base passes you.
How to use social media ?
There are numerous benefits to engaging in social media marketing.Some are tangible(number of Likes,Fans and followers) and some are not (enhanced customer service,brand recognition and developing lasting relationships.). You may not fully “get” social media,but you can’t deny that it is important and should be included in your overall marketing campaign.
Social Media is here to stay,and it’s up yo you to make sure your company uses it to their best advantage.
SEO is another field of online marketing that has earned itself a permanent spot in the marketing campaigns of many companies.With millions of searched being conducted every day,a company that can’t be found in the search engines is practically invisible.
Aside from the big three of social media(Facebook,Linkedin and Twitter) There are literally hundreds of smaller social networking sites for every kind of audience.Each of these profiles has the potential to rank in the search engines,increasing your brand presence Online.
Twitter only gives you 140 characters,so space is limited.It is a great way to share a link to your blog,an article,video or any other form of content.Incorporating keywords into the Tweet(perhaps as a hash tage,stylized as #keyword)helps that Tweet get pulled into a results page by the search engines.
On Facebook, You have more room to target keywords in your posts. The title of your post is a great place to incorporate keywords.You can also write a short description about the content of each post,another good spot to target keywords.
Arition infotech process for SMO :
Your Business Model
We Develop strategies
for your social Media Presence
Which Social Media Channel to adopt?
The Appropriate social Media Budget
The Operational Strategy
How to reach the Target Audience
Which Social Media tools to adopt
and how to engage the users
We Execute by
Attracting the target Audience
Perceptions about your business & Competitors
Industry Social Media Trends
Feedback & Insights
Arition infotech provides a complete solution of SEO and SMO
Internet marketing, it is the process of promoting a brand, products or services over the Internet.
Internet marketing is also known as online marketing , Web marketing, digital marketing and search engine marketing (SEM).
Internet marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing has several advantages, including:
- Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.
- Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
- Analytics: Efficient statistical results are facilitated without extra costs.
- Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).
- Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world.The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience.
Internet Marketing is a means of advertising one’s business, products, and services on online platforms. There is a variety of creative tools available for online businesses to integrate in their overall Internet Marketing campaign. For example:
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Online Video Marketing
Arition infotech provide a complete package of internet marketing .We provide services in all over bihar.Our Branch office in Begusarai and head office in Patna
Arition infotech your business partner…..
We are leading digital marketing company in patna .
Our Internet marketing process :-
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
From the name itself, this is a marketing process that involves reaching out to your customers via email.
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.
Search Engine Marketing:
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.
Search Engine Optimization:
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.
Social Media Marketing:
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.